Health promotion strategies & methods /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Sydney ; New York :
McGraw-Hill,
[1999]
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| Edition: | Revised edition. |
| Subjects: |
Table of Contents:
- Ch. 1. Towards better health
- Changing health patterns
- The case for prevention
- What is health promotion?
- The role of the health promotion practitioner
- Strategies and methods in health promotion
- Strategies
- Methods
- Ch. 2. Health and human behaviour
- What motivates health behaviour?
- The concept of individual risk
- Health knowledge and behaviour
- Attitudes, values and behaviour
- Models of individual behaviour change
- The cognitive-dissonance model
- Maslow's hierarchy of needs
- The health-belief model
- The social-learning theory model
- The theory of reasoned action
- Protection-motivation theory
- The theory of trying
- Synthesising theories of health behaviour and developing practical programs
- Ch. 3. Focus on the individual
- Why individual approaches?
- Individual methods
- Patient education
- Philosophy
- Hospital programs
- Primary health care
- Health promotion 'shopfronts'
- Risk factor assessments
- Health Risk Appraisal (HRA)
- Blood chemistry screening
- Dietary assessment
- Fitness assessments
- Individual educational materials
- Existing educational resources
- Counselling
- Conclusion
- Ch. 4. Focus on groups
- What is a group?
- Group dynamics
- Group methods
- Adult learning
- Detailed explanation of methods
- Didactic methods
- Experiential methods
- Summary of group methods
- Ch. 5. Focus on populations I - social marketing and the media
- Community methods
- Influencing community behaviour
- Social marketing
- Social marketing defined
- Principles and practices of social marketing
- Differences between commercial and social marketing - can we sell health like we sell soap?
- Segmentation for health promotion
- Using the media
- Mass-media methods
- Choosing media methods
- Roles of the media in health promotion campaigns
- Components of successful media campaigns
- 'Hard-to-reach' audiences
- Using limited-reach media
- Printed materials
- Appropriateness of print media
- Using mass-reach media
- Broadcast media
- Printed media
- Summary of social marketing and media use
- Ch. 6. Focus on populations II - community organisation and community development
- What is a community?
- Community organisation and community development
- Community organisation
- Community development
- Summary of community organisation and community development
- Ch. 7. Focus on populations III - environmental adaptations
- Altering behaviour or altering the environment
- Health public policy
- Regulatory interventions - the role of legislation and enforcement
- Technological interventions
- Organisational interventions - workplace health promotion
- Organisational interventions - health-promoting schools
- A healthy environment - ecological considerations
- Implications for the health promotion practitioner
- The use of incentives and disincentives
- Sponsorship
- Methods for modifying the health environment
- Summary of environmental adaptations
- Ch. 8. Selecting the right strategies and methods - what works?
- Selecting strategies
- Adoption of change
- Issues for the future - economics and prevention
- Counting the cost
- Popular and unpopular health promotion
- Health promotion - the human factor.