Cover Image

Decoding CEO-speak /

Bibliographic Details
Main Authors: Craig, Russell (Lecturer in business) (Author), Amernic, Joel H. (Joel Henry), 1946- (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: Toronto ; Buffalo ; London : Rotman-UTP Publishing, an imprint of University of Toronto Press, 2021.
Subjects:
Chief executive officers > Language > Case studies.
Discourse analysis > Social aspects > Case studies.
Corporate culture > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Cover
  • Half Title Page
  • Title Page
  • Copyirght
  • Dedication
  • Contents
  • List of Exhibits
  • Foreword
  • Acknowledgments
  • 1 Introduction
  • 2 Tone at the Top
  • 3 Ethicality
  • 4 Reputation
  • 5 Deception
  • 6 Safety Culture
  • 7 Twitter
  • 8 Tweets as Propaganda
  • 9 Accounting-Speak
  • 10 Autobiographical Vignettes
  • 11 Narcissism and Hubris
  • 12 Monitoring CEO-Speak
  • Epilogue: Pandemic
  • Appendix A: DICTION Text Analysis Software Explained
  • Appendix B: Statement of Tim Sloan to the US Senate Committee on Banking, Housing and Urban Affairs
  • Appendix C: Tony Hayward's Speech to BP's AGM in 2010
  • Appendix D: The "Drivers" Theme in Khosrowshahi's First 100 Tweets at Uber
  • Appendix E: Statement of Jeff Bezos to the US House of Representatives Committee on the Judiciary
  • Notes
  • References
  • Index