rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: sea we swim in
    sub title: how stories work in a data-driven world
  name:
    name part: Rose, Frank
    name part: 1949-
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: nyu
    date issued: 2021
    copyright date: 2021
    edition: First edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xvii, 281 pages : illustrations ; 22 cm.
  abstract: A practical guide to "narrative thinking," and why it matters in a world defined by data. In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields, psychologists, economists, advertising and marketing executives, failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion. Whether we're aware of it or not, stories determine how we view the world and our place in it. That means the tools of professional storytellers, character, world, detail and voice, can unlock a way of thinking that's ideal for an age in which we don't passively consume media but actively participate in it. Building on insights from cognitive psychology and neuroscience, Rose shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told. Leading brands and top entertainment professionals already understand the vast potential of storytelling. From Warby Parker to Mailchimp to The Walking Dead, Rose explains how they use stories to establish their identity and turn ordinary people into fans, and how you can do the same.
  note: Frank Rose.
  note: Includes bibliographical references and index.
  subject:
    topic: Information technology
    topic: Social aspects
  subject:
    topic: Storytelling
    topic: Social aspects
  subject:
    topic: Audiences
    topic: Psychology
  subject:
    topic: Branding (Marketing)
    topic: Social aspects
  subject:
    topic: Marketing
    topic: Social aspects
  classification: HM851 .R6724 2021
  classification: 303.48/4
  identifier: 9781324003137
  identifier: 1324003138
  identifier: 9781324003144
  identifier: 2021012839
  record info:
    record content source: DLC
    record creation date: 210405
    record change date: 20211018102508.0
    record identifier: in00004449888