The business of fashion : designing, manufacturing, and marketing /
"Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production to retailing - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. T...
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Fairchild Books,
2020.
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| Edition: | Sixth edition. |
| Subjects: |
Table of Contents:
- Part I: The global fashion supply/ value chain
- 1: The global fashion industry
- 2: Missions, objectives, and competitive strategies of fashion businesses
- 3: Sustainable supply chains in the fashion industry
- 4: Sourcing decisions across the fashion supply chain
- Part 2: Business law and fashion
- 5: Business entities in the fashion industry
- 6: Legal aspects of fashion businesses
- Part 3: Marketing, color and fashion research
- 7: Marketing research in fashion
- 8: Color, material and fashion trend forecasting
- Part 4: Designing and manufacturing fashion products
- 9: Deigning fashion products
- 10: Preproduction processes
- 11: Manufacturing fashion products
- Part 5: Marketing and retailing fashion brands
- 12: Marketing fashion brands
- 13: Fashion distribution and retailing.