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The business of fashion : designing, manufacturing, and marketing /

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"Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production to retailing - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. T...

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Bibliographic Details
Main Authors: Burns, Leslie Davis (Author), Mullet, Kathy K., 1958- (Author)
Format: Book
Language:English
Published: New York : Fairchild Books, 2020.
Edition:Sixth edition.
Subjects:
Clothing trade > United States > Textbooks.
Fashion merchandising > United States > Textbooks.
Clothing trade.
Fashion merchandising.
United States.
Textbooks.

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