The business of fashion : designing, manufacturing, and marketing /
"Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production to retailing - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. T...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Fairchild Books,
2020.
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| Edition: | Sixth edition. |
| Subjects: |
| Summary: | "Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production to retailing - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice"-- |
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| Physical Description: | xiv, 272 pages : illustrations ; 28 cm + 1 access code card. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781501361005 1501361007 |