Getting to the heart of science communication : a guide to effective engagement /
Science communication is a popular topic and there is no shortage of books on how to do it effectively. But this book has a unique hook, specifically not only how to make science findings understandable, palatable and meaningful to a skeptical public but how to communicate emotional topics that dire...
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| Format: | Book |
| Language: | English |
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Washington, D.C. :
Island Press,
[2021]
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| Summary: | Science communication is a popular topic and there is no shortage of books on how to do it effectively. But this book has a unique hook, specifically not only how to make science findings understandable, palatable and meaningful to a skeptical public but how to communicate emotional topics that directly affect the lives of individuals, such as natural disasters, climate-related issues and disease outbreaks. Although most scientists have no problem presenting data and results, they are increasingly unprepared to tackle scientific issues that have become deeply polarized. The premise of this book is that it is no longer enough to focus on telling a good story and communicating a topic clearly. It requires relationship skills as well, "emotional intelligence" that allows scientists to navigate their own and other people's thoughts, feelings and opinions. The book includes a deep dive into topic of social justice and how that affects scientists who are women, people of color or alternative genders. |
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| Physical Description: | xx, 255 pages ; 23 cm. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 1642830747 9781642830743 |