Telenovelas and transformation : saving Brazil's television industry /

"This book investigates how telenovelas may be the key to the future of Brazilian television and how this content can survive in an interconnected media landscape. Recognised writer and scholar Rosane Svartman considers the particular characteristics of the telenovela format - number of episode...

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Bibliographic Details
Main Author:	Svartman, Rosane (Author)
Format:	Book
Language:	English
Published:	Milton Park, Abingdon, Oxon ; New York : Routledge, 2021.
Series:	Routledge advances in transmedia studies
Subjects:	Television soap operas > Brazil > History and criticism. Television broadcasting > Brazil > History. Television broadcasting > Technological innovations > Brazil. Television broadcasting. Television broadcasting > Technological innovations. Television soap operas. Brazil. Criticism, interpretation, etc. History.

Table of Contents:

Introduction
Telenovela: history, transformations and resilience
The making of a telenovela
The audience and the telenovela: transformations and resilience of spectatorship
The influence of the scree convergence, new digital platforms and transmedia narratives on telenovela business model
Telenovela and the new television
Conclusion