Scenario based strategy : navigate the future /
The world around us is changing constantly: we need strategy. This book is a manual for all those who want to apply strategy in organisations, and is intended for everyone who wants to put the future on the agenda, to look beyond mere profit and further than just the short term. It describes in prac...
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| Format: | Book |
| Language: | English |
| Published: |
Farnham, Surrey :
Gower,
[2014]
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| Summary: | The world around us is changing constantly: we need strategy. This book is a manual for all those who want to apply strategy in organisations, and is intended for everyone who wants to put the future on the agenda, to look beyond mere profit and further than just the short term. It describes in practical terms the eight questions we must continuously discuss in order to pursue a future-proof strategy in a dynamic and uncertain world. |
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| Physical Description: | x, 173 pages : illustrations ; 25 cm |
| Bibliography: | Includes bibliographical references (pages 175-178) and index. |
| ISBN: | 9781472437174 1472437179 1472437195 9781472437198 1472437187 9781472437181 |