Big data analytics for improved accuracy, efficiency, and decision making in digital marketing /
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA :
Business Science Reference,
[2021]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Electronic resource. |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781799872337 1799872335 9781799872344 1799872343 |
| DOI: | 10.4018/978-1-7998-7231-3 |