APA (7th ed.) Citation

IGI Global Online & Singh, A. (2021). Big data analytics for improved accuracy, efficiency, and decision making in digital marketing. Business Science Reference. https://doi.org/10.4018/978-1-7998-7231-3

Chicago Style (17th ed.) Citation

IGI Global Online and Amandeep Singh. Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing. Hershey, PA: Business Science Reference, 2021. https://doi.org/10.4018/978-1-7998-7231-3.

MLA (9th ed.) Citation

IGI Global Online and Amandeep Singh. Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing. Business Science Reference, 2021. https://doi.org/10.4018/978-1-7998-7231-3.