Marketing plans : how to prepare them, how to profit from them /

Bibliographic Details
Main Authors:	McDonald, Malcolm (Author), Wilson, Hugh, 1962- (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Hoboken : Wiley, 2016.
Edition:	Eighth edition.
Subjects:	Marketing > Management. Marketing > Planning. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Revised edition of the authors' Marketing plans, 2011. Electronic resource.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781119217176 (electronic bk.) 1119217172 (electronic bk.)