rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: AI marketing canvas
    sub title: a five-stage road map to implementing artificial intelligence in marketing
  name:
    name part: Venkatesan, Rajkumar
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Lecinski, Jim
    role:
      role term: author.
  name:
    name part: ProQuest (Firm)
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: cau
    date issued: 2021
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  table of contents: Marketer's challenge today -- AI marketing canvas : a strategic path forward for marketers -- Navigating this book -- Networks and nodes -- The customer relationship moments mental model -- What is artificial intelligence and machine learning? -- Elements of the AI marketing canvas -- Stage 1 : foundation -- Stage 2 : experimentation -- Stage 3 : expansion -- Stage 4 : transformation -- Stage 5 : monetization -- Putting it all together : Starbucks -- Managing change -- Getting started -- A call to action.
  note: Rajkumar Venkatesan and Jim Lecinski.
  note: Includes index.
  note: Electronic resource.
  subject:
    topic: Artificial intelligence
    topic: Marketing applications
  classification: HF5415.125 .V46 2021
  classification: 658.800285/63
  related item:
    identifier: (DLC) 2020041771
  identifier: 9781503628045 (electronic bk.)
  identifier: 1503628043 (electronic bk.)
  identifier: 9781503613164
  identifier: 150361316X
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: NhCcYBP
    record creation date: 210401
    record change date: 20250816222342.0
    record identifier: in00004439034