http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
a five-stage road map to implementing artificial intelligence in marketing
Marketer's challenge today -- AI marketing canvas : a strategic path forward for marketers -- Navigating this book -- Networks and nodes -- The customer relationship moments mental model -- What is artificial intelligence and machine learning? -- Elements of the AI marketing canvas -- Stage 1 : foundation -- Stage 2 : experimentation -- Stage 3 : expansion -- Stage 4 : transformation -- Stage 5 : monetization -- Putting it all together : Starbucks -- Managing change -- Getting started -- A call to action.