Impact of ICTs on event management and marketing /

"This book explores the impact of new information and communications technologies on event management and marketing"--

Bibliographic Details
Other Authors:	Birdir, Kemal (Editor), Birdir, Sevda, 1969- (Editor), Dalgic, Ali, 1987- (Editor), Toksoz, Derya, 1990- (Editor)
Format:	Book
Language:	English
Published:	Hershey, Pennsylvania : IGI Global, [2021]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Special events > Planning > Technological innovations. Special events > Marketing > Technological innovations.

Table of Contents:

Marketing events in a digital era, opportunities and challenges / Gökhan Akel
The role of ICTs for effective marketing activities in event tourism / Mozlem Sen
Information and communication technology for even management / Fatma Doganay Ergen
The impact of ICT on strategic event management / Gaye Onan
Virtual reality for better event planning and management / Alana Thomson, Ingrid Proud, Andrew Goldston, Rebecca Dodds-Gorman
Black Friday as a shopping even t: motivational tendency of Y Generation consumers in digital environment / Dilaysu Cinar
Website usage in event marketing / Gonca Davras
New trends in event marketing / Remziye Ekici, Derya Toksoz
Marketing innovationsin industry 4.0 and their impacts on events Mmrketing / Misra Çakaloglu
Importance of ICT in human resources management and evaluation in terms of events / Pinar Uçar.