Impact of ICTs on event management and marketing /

"This book explores the impact of new information and communications technologies on event management and marketing"--

Bibliographic Details
Other Authors:	Birdir, Kemal (Editor), Birdir, Sevda, 1969- (Editor), Dalgic, Ali, 1987- (Editor), Toksoz, Derya, 1990- (Editor)
Format:	Book
Language:	English
Published:	Hershey, Pennsylvania : IGI Global, [2021]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Special events > Planning > Technological innovations. Special events > Marketing > Technological innovations.

Description
Summary:	"This book explores the impact of new information and communications technologies on event management and marketing"--
Physical Description:	xx, 357 pages : illustrations ; 29 cm.
Bibliography:	Includes bibliographical references (pages 299-349) and index.
ISBN:	9781799849544 1799849546 9781799857013 1799857018