http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Blockchain technology and applications for digital marketing
Chapter 1. Blockchain technology and its brunt on digital marketing -- Chapter 2. Applications of blockchain technology for digital marketing: a systematic review -- Chapter 3. Blockchain towards decentralized digital marketing -- Chapter 4. AIC algorithm for online purchasing intention -- Chapter 5. Role of cryptocurrency in digital marketing -- Chapter 6. Blockchain technology in tourism management: potentialities, challenges, and implications -- Chapter 7. Developing a model to highlight the relation of digital trust with privacy and security for the blockchain technology -- Chapter 8. Design family health management system based on ethereum blockchain interaction with myetherwallet using solidity -- Chapter 9. Investigation on industry applications of blockchain technology -- Chapter 10. Risk-resilient supply chain using blockchain technology -- Chapter 11. Role of cryptocurrency in digital marketing -- Chapter 12. The integration of the blockchain technology into wine tourism -- Chapter 13. Adoption of blockchain technology: a case study of Walmart -- Chapter 14. Impact of blockchain on e-commerce: a SCOT analysis -- Chapter 15. Analytical impact of technology on the COVID-19 pandemic -- Chapter 16. Blockchain and the future of digital marketing -- Chapter 17. Motivating antecedents and consequences of blockchain technology in the insurance industry.
[edited by] Rohit Bansal, Pacha Malyadri, Amandeep Singh, Asif Pervez.
Includes bibliographical references and index.
Hershey, PA : Business Science Reference (an imprint of IGI Global), [2021]
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series