rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Blockchain technology and applications for digital marketing
  name:
    name part: Bansal, Rohit
    name part: 1982-
    role:
      role term: editor.
  name:
    name part: Malyadri, Pacha
    name part: 1958-
    role:
      role term: editor.
  name:
    name part: Singh, Amandeep
    name part: 1982-
    role:
      role term: editor.
  name:
    name part: Pervez, Asif
    name part: 1988-
    role:
      role term: editor.
  name:
    name part: IGI Global Online
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: pau
    date issued: 2021
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  table of contents: Chapter 1. Blockchain technology and its brunt on digital marketing -- Chapter 2. Applications of blockchain technology for digital marketing: a systematic review -- Chapter 3. Blockchain towards decentralized digital marketing -- Chapter 4. AIC algorithm for online purchasing intention -- Chapter 5. Role of cryptocurrency in digital marketing -- Chapter 6. Blockchain technology in tourism management: potentialities, challenges, and implications -- Chapter 7. Developing a model to highlight the relation of digital trust with privacy and security for the blockchain technology -- Chapter 8. Design family health management system based on ethereum blockchain interaction with myetherwallet using solidity -- Chapter 9. Investigation on industry applications of blockchain technology -- Chapter 10. Risk-resilient supply chain using blockchain technology -- Chapter 11. Role of cryptocurrency in digital marketing -- Chapter 12. The integration of the blockchain technology into wine tourism -- Chapter 13. Adoption of blockchain technology: a case study of Walmart -- Chapter 14. Impact of blockchain on e-commerce: a SCOT analysis -- Chapter 15. Analytical impact of technology on the COVID-19 pandemic -- Chapter 16. Blockchain and the future of digital marketing -- Chapter 17. Motivating antecedents and consequences of blockchain technology in the insurance industry.
  note: [edited by] Rohit Bansal, Pacha Malyadri, Amandeep Singh, Asif Pervez.
  note: "Premier Reference Source" -- Cover.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  subject:
    topic: Internet marketing
  subject:
    topic: Blockchains (Databases)
  classification: HF5415.1265 .B574 2021
  classification: 658.8/720285574
  related item:
    title info:
      title: Blockchain technology and applications for digital marketing
    origin info:
      publisher: Hershey, PA : Business Science Reference (an imprint of IGI Global), [2021]
    identifier: (DLC) 2021008449
  related item:
    title info:
      title: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
  identifier: 9781799880837
  identifier: 1799880834
  identifier: 9781799880844
  identifier: 1799880842
  identifier: 9781799880813
  identifier: 9781799880820
  identifier: 1799880818
  identifier: 2021008450
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: NhCcYBP
    record creation date: 210311
    record change date: 20211018102728.0
    record identifier: in00004437716