http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Includes bibliographical references and index.
David M. Brown is Senior Lecturer in Marketing at Northumbria University, UK,where he leads the PhD programme for the Business School. His own PhD thesis examined different perspectives on internal marketing, and he has subsequently published research which expands the concept of internal demarketing. David is a professionally qualified teacher and marketer with 18 years ofindustrial experience, as well as a Senior Fellow of the Higher Education Academy.