rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Internal marketing
    sub title: theories, perspectives and stakeholders
  name:
    name part: Brown, David Michael
    name part: 1950-
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Taylor & Francis
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2021
    copyright date: 2021
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  note: David M. Brown.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  note: David M. Brown is Senior Lecturer in Marketing at Northumbria University, UK,where he leads the PhD programme for the Business School. His own PhD thesis examined different perspectives on internal marketing, and he has subsequently published research which expands the concept of internal demarketing. David is a professionally qualified teacher and marketer with 18 years ofindustrial experience, as well as a Senior Fellow of the Higher Education Academy.
  subject:
    topic: Marketing
    topic: Management
  subject:
    topic: Marketing channels
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Communication in organizations
  classification: HF5415.13 .B76 2021
  classification: 658.8/72
  related item:
    title info:
      title: Internal marketing
    name:
      name part: Brown, David Michael, 1950-
    origin info:
      publisher: New York : Routledge, 2021.
    identifier: (DLC) 2020023749
  related item:
    title info:
      title: Routledge studies in marketing
  identifier: 9781003081326
  identifier: 1003081320
  identifier: 9781000214260
  identifier: 1000214265
  identifier: 1000214303
  identifier: 9781000214222
  identifier: 1000214222
  identifier: 9781000214307
  identifier: 9780367532925
  identifier: 2020023750
  identifier: 9781003081326 Taylor & Francis
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: NhCcYBP
    record creation date: 200522
    record change date: 20210422122602.0
    record identifier: in00004437171