Decoding Coca-Cola : a biography of a global brand /

Bibliographic Details
Corporate Author:	Taylor & Francis
Other Authors:	Crawford, Robert, 1975- (Editor), Brennan, Linda L. (Editor), Khamis, Susie (Editor)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2021.
Series:	Routledge studies in marketing.
Subjects:	Coca-Cola Company. Branding (Marketing) Advertising. Internet advertising. Globalization > Social aspects. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781351024020 1351024027 9781351024006 1351024000 9781351024013 1351024019 9781351023993 1351023993