Cover Image

Consumer behaviour and social network sites : the impact of negative word of mouth /

Bibliographic Details
Main Author: Zaraket, Sarah (Author)
Corporate Author: Taylor & Francis
Format: eBook
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2021.
Series:Routledge focus on business and management.
Subjects:
Consumer behavior.
Social media > Economic aspects.
Online social networks > Economic aspects.
Word-of-mouth advertising.
Consumer complaints.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Once upon a word...
  • ... social media amplified the voice for WOM
  • People started talking negatively about brands on SNS...
  • ... this impacted other consumer's reactions
  • So how can you deal with NSWOM?