Consumer behaviour and social network sites : the impact of negative word of mouth /

Bibliographic Details
Main Author:	Zaraket, Sarah (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2021.
Series:	Routledge focus on business and management.
Subjects:	Consumer behavior. Social media > Economic aspects. Online social networks > Economic aspects. Word-of-mouth advertising. Consumer complaints. Electronic books.
Online Access:	Connect to the full text of this electronic book

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