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Consumer behaviour and social network sites : the impact of negative word of mouth /

Bibliographic Details
Main Author: Zaraket, Sarah (Author)
Corporate Author: Taylor & Francis
Format: eBook
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2021.
Series:Routledge focus on business and management.
Subjects:
Consumer behavior.
Social media > Economic aspects.
Online social networks > Economic aspects.
Word-of-mouth advertising.
Consumer complaints.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781003081272
1003081274
9781000327625
1000327620
9781000327618
1000327612
9781000327601
1000327604