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The McDonaldization of society : into the digital age /

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The McDonaldization of Society is George Ritzer's seminal work of critical sociology that updates and applies Max Weber's rationalization thesis to the the late 20th and early 21st century. The central premise of McDonaldization is that the fast food restaurant has become the model for the...

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Bibliographic Details
Main Author: Ritzer, George (Author)
Format: Book
Language:English
Published: Thousand Oaks, California : SAGE Publications, [2021]
Edition:Tenth edition.
Subjects:
Social structure > United States.
United States > Social conditions > 1980-
Management > Social aspects > United States.
Fast food restaurants > Social aspects > United States.
Rationalization (Psychology)

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