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Public relations theory /

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"Public Relations Theory teaches students the essentials of public relations and persuasion theory in connection with their practical applications. Given that PR is an exceptionally applied area of academic study, students often struggle to appreciate how much of modern public relations practic...

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Bibliographic Details
Main Authors: Travis, Eryn (Author), Lordan, Edward J. (Author)
Format: Book
Language:English
Published: Thousand Oaks, California : SAGE Publications, Inc, [2021]
Subjects:
Public relations.
Table of Contents:
  • Integrating theory and practice
  • Persuasion theory
  • Interpersonal theory
  • Organizational theory
  • Mass media theory
  • Public relations models
  • Public relations theory
  • Digital/internet theory
  • Social media theory
  • The future of public relations theory.