http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
"Public Relations Theory teaches students the essentials of public relations and persuasion theory in connection with their practical applications. Given that PR is an exceptionally applied area of academic study, students often struggle to appreciate how much of modern public relations practice is informed by and responsive to public relations theory. This new and engaging text will help students bridge the gap between concepts and practice, and learn how an understanding of key models of persuasion can improve their writing and campaigns"--
Integrating theory and practice -- Persuasion theory -- Interpersonal theory -- Organizational theory -- Mass media theory -- Public relations models -- Public relations theory -- Digital/internet theory -- Social media theory -- The future of public relations theory.