rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Public relations theory
  name:
    name part: Travis, Eryn
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Lordan, Edward J.
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: cau
    date issued: 2021
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: pages cm
  abstract: "Public Relations Theory teaches students the essentials of public relations and persuasion theory in connection with their practical applications. Given that PR is an exceptionally applied area of academic study, students often struggle to appreciate how much of modern public relations practice is informed by and responsive to public relations theory. This new and engaging text will help students bridge the gap between concepts and practice, and learn how an understanding of key models of persuasion can improve their writing and campaigns"--
  table of contents: Integrating theory and practice -- Persuasion theory -- Interpersonal theory -- Organizational theory -- Mass media theory -- Public relations models -- Public relations theory -- Digital/internet theory -- Social media theory -- The future of public relations theory.
  note: Eryn Travis and Edward J. Lordan.
  note: Includes bibliographical references.
  subject:
    topic: Public relations
  subject:
    topic: Public relations
  classification: HD59 .T73 2021
  classification: 659.201
  identifier: 9781544349107
  identifier: 1544349106
  identifier: 9781544349022
  identifier: 9781544349138
  identifier: 9781544349121
  identifier: 2020011949
  location:
    physical location: pda,print
  record info:
    record content source: DLC
    record creation date: 200309
    record change date: 20250318223719.2
    record identifier: in00004434736
    language of cataloging:
      language term: eng