Community building and early public relations : pioneer women's role on and after the Oregon trail /
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| Format: | eBook |
| Language: | English |
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Abingdon, Oxon ; New York, NY :
Routledge,
2021.
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| Series: | Routledge new directions in PR & communication research
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Part I. Overview
- (Re)discovering the past for understanding public relations history today
- Re-examining the American west's lure and women's role representations
- Part II. Gendering and expanding roles as early public relations work
- Interrogating pioneer women's role as caretaker/advocate
- Exploring public relations from the care perspective: pioneer women's role as community builder of meeting houses and schools
- Civilizing function: pioneer women and religion
- Part III. Ideologies, women's work, and the 'female frontier'
- Understanding pioneer women's agency and leadership
- Expanding women's role: emotional connection for social cohesion theme and complicity
- Concluding thoughts and direction for discovering more women's voices for public relations history.