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Cases in public relations management : the rise of social media and activism /

Bibliographic Details
Main Author: Swann, Patricia (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: New York, NY : Routledge/Taylor & Francis Group, 2020.
Edition:Third edition.
Subjects:
Public relations > Management > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • A brief introduction to public relations
  • Ethics and the law
  • Corporate social responsibility
  • Media relations
  • Conflict management
  • Activism
  • Consumer relations
  • Entertainment and leisure
  • Community relations
  • Cultural and other considerations
  • Financial communications and investor relations.