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Subfields |
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|a Swann, Patricia,
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|0 http://id.loc.gov/authorities/names/nr00025392
|
| 245 |
1 |
0 |
|a Cases in public relations management :
|b the rise of social media and activism /
|c Patricia Swann.
|
| 250 |
|
|
|a Third edition.
|
| 264 |
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1 |
|a New York, NY :
|b Routledge/Taylor & Francis Group,
|c 2020.
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|c ©2020
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|a online resource
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| 500 |
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|a Revised edition of: Cases in public relations management : the rise of social media and activism / Patricia Swann. Second edition. 2014.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a A brief introduction to public relations -- Ethics and the law -- Corporate social responsibility -- Media relations -- Conflict management -- Activism -- Consumer relations -- Entertainment and leisure -- Community relations -- Cultural and other considerations -- Financial communications and investor relations.
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| 588 |
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|a Online resource; title from digital title page (viewed on March 24, 2020).
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|a Electronic resource.
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|i Print version:
|a Swann, Patricia.
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|b Third edition.
|d New York : Routledge, Taylor & Francis Group, 2020
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|a Texas A&M University
|b College Station
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|e HD59 .S93 2020
|h Library of Congress classification
|
| 998 |
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