Cases in public relations management : the rise of social media and activism /

Bibliographic Details
Main Author: Swann, Patricia (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: New York, NY : Routledge/Taylor & Francis Group, 2020.
Edition:Third edition.
Subjects:
Online Access:Connect to the full text of this electronic book

MARC

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500 |a Revised edition of: Cases in public relations management : the rise of social media and activism / Patricia Swann. Second edition. 2014. 
504 |a Includes bibliographical references and index. 
505 0 |a A brief introduction to public relations -- Ethics and the law -- Corporate social responsibility -- Media relations -- Conflict management -- Activism -- Consumer relations -- Entertainment and leisure -- Community relations -- Cultural and other considerations -- Financial communications and investor relations. 
588 0 |a Online resource; title from digital title page (viewed on March 24, 2020). 
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