Cover Image

Rhetoric, Inc. : Ford's filmmaking and the rise of corporatism /

"Examines motion pictures produced or sponsored by Ford Motor Company from a rhetorical perspective, demonstrating how the films reveal a long-term rhetorical project that has helped embed corporations into many of the social systems guiding societies today"--

Bibliographic Details
Main Author: Johnson, Timothy (Timothy S.), 1984- (Author)
Format: Book
Language:English
Published: University Park, Pennsylvania : The Pennsylvania State University Press, [2020]
Series:RSA series in transdisciplinary rhetoric.
Subjects:
Ford Motor Company > In motion pictures > History.
Ford Motor Company.
Industrial films > Social aspects > United States > History.
Automobile industry and trade > Social aspects > United States > History.
Rhetoric > Economic aspects > United States > History.
Corporate state > United States > History.
Automobile industry and trade > Social aspects.
Corporate state.
Motion pictures.
United States.
History.
Table of Contents:
  • Spreading the industrial aesthetic in Ford's educations films
  • Ford's montage films and the formation of a "rhetorical economy"
  • Ford's cinematic production of economic space
  • Spectacle and spectatorship in Ford's World's Fair films
  • War, industrial globalization, and the managerial gaze.