Branded entertainment in Korea /

Bibliographic Details
Main Author:	Yoon, Hyunsun (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	London ; New York : Routledge, 2020.
Series:	Routledge critical advertising studies.
Subjects:	Branding (Marketing) > Korea (South) Mass media > Korea (South) > Marketing. Business communication > Korea (South) Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780429557132 (electronic bk.) 0429557132 (electronic bk.)