Propaganda & persuasion /
Propaganda and Persuasion, Sixth Edition, by Garth S. Jowett and Victoria O'Donnell, is the only book of its kind to comprehensively cover the history of propaganda and offer insightful definitions and methods to analyze it. Fascinating examples, from ancient times to present day, facilitate a...
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
SAGE,
[2015]
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| Edition: | Sixth edition. |
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| Summary: | Propaganda and Persuasion, Sixth Edition, by Garth S. Jowett and Victoria O'Donnell, is the only book of its kind to comprehensively cover the history of propaganda and offer insightful definitions and methods to analyze it. Fascinating examples, from ancient times to present day, facilitate a solid understanding of what propaganda is. The book includes current research in propaganda and persuasion, discusses the use of propaganda in psychological warfare, and offers students a systematic approach to analyzing the propaganda and persuasion they will encounter in everyday life. |
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| Physical Description: | xv, 462 pages : illustrations ; 23 cm |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 9781452257532 1452257531 |