Propaganda & persuasion /

Propaganda and Persuasion, Sixth Edition, by Garth S. Jowett and Victoria O'Donnell, is the only book of its kind to comprehensively cover the history of propaganda and offer insightful definitions and methods to analyze it. Fascinating examples, from ancient times to present day, facilitate a...

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Bibliographic Details
Main Author: Jowett, Garth
Other Authors: O'Donnell, Victoria
Format: Book
Language:English
Published: Thousand Oaks, Calif. : SAGE, [2015]
Edition:Sixth edition.
Subjects:
Description
Summary:Propaganda and Persuasion, Sixth Edition, by Garth S. Jowett and Victoria O'Donnell, is the only book of its kind to comprehensively cover the history of propaganda and offer insightful definitions and methods to analyze it. Fascinating examples, from ancient times to present day, facilitate a solid understanding of what propaganda is. The book includes current research in propaganda and persuasion, discusses the use of propaganda in psychological warfare, and offers students a systematic approach to analyzing the propaganda and persuasion they will encounter in everyday life.
Physical Description:xv, 462 pages : illustrations ; 23 cm
Bibliography:Includes bibliographical references and indexes.
ISBN:9781452257532
1452257531