Marketing analytics : essential tools for data-driven decisions /

Bibliographic Details
Main Authors:	Venkatesan, Rajkumar (Author), Farris, Paul W. (Author), Wilcox, Ronald T. (Author)
Corporate Author:	JSTOR (Organization)
Format:	eBook
Language:	English
Published:	Charlottesville : Darden Business Publishing, University of Virginia Press, 2021.
Subjects:	Marketing > Management. Marketing > Statistical methods. Marketing research. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780813945163 081394516X