Consumer marketing 2022 /

"Consumer Marketing 2022 assesses leading approaches for marketing to consumers - from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Consumer marketing tactics arecategorized into 60 topics, each presented in a sepa...

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Bibliographic Details
Main Authors:	Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Format:	eBook
Language:	English
Published:	Miramar, Florida : Richard K. Miller and Associates, 2019.
Edition:	Seventh edition.
Series:	RKMA market research handbook series.
Subjects:	Marketing > United States. Marketing > United States > Statistics. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

PART I: OVERVIEW
1. Consumer Marketing
2. Market Research
3. B2C Marketing BenchmarksPART II: ADVERTISING
4. Advertising Spending
5. In-Cinema Advertising
6. Magazine Advertising
7. Newspaper Advertising
8. Out-of-Home Advertising
9. Radio Advertising
10. Television Advertising
11. Top Advertisers
12. Top Advertising Agencies
PART III: DIGITAL MARKETING
13. Digital Advertising
14. Email
15. Mobile Marketing
16. Podcast Advertising
17. Search
18. Voice Search
19. Social Media Marketing
20. Digital Video Advertising
21. Digital Place-Based Video Advertising
22. Digital Audio Advertising
23. Website Strategy
PART IV: ANALYSES
24. Artificial Intelligence in Marketing
25. Branding
26. Buy American Initiatives
27. Buy Local Initiatives
28. Cause Marketing
29. Celebrity Endorsements
30. Content Marketing
31. Coupons
32. Customer Analytics
33. Customer Communications
34. Customer Relationship Management
35. Customer Retention
36. Customer Service
37. Data-Driven Marketing
38. Direct Marketing
39. Direct Selling
40. Engagement
41. Event and Experiential Marketing
42. Generational Marketing
43. Gender-specific Marketing
44. Green Marketing
45. Hispanic Marketing
46. In-Store Tracking
47. Inclusive Marketing
48. Influencer Marketing
49. Local Marketing
50. Location-Based Marketing
51. Loyalty Programs
52. Naming Rights
53. Native Advertising
54. Online Tracking
55. Packaging
56. Personalization
57. Political Advertising
58. Pricing
59. Privacy Issues
60. Product Placement
61. Programmatic Advertising
62. Promotions
63. Psychographic Segmentation
64. Shopper [In-Store] Marketing
65. Social Responsibility
66. SMB Advertising and Marketing
67. Sponsorships