Consumer marketing 2022 /
"Consumer Marketing 2022 assesses leading approaches for marketing to consumers - from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Consumer marketing tactics arecategorized into 60 topics, each presented in a sepa...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Miramar, Florida :
Richard K. Miller and Associates,
2019.
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| Edition: | Seventh edition. |
| Series: | RKMA market research handbook series.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | "Consumer Marketing 2022 assesses leading approaches for marketing to consumers - from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Consumer marketing tactics arecategorized into 60 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for each. The handbook also examines overall marketing strategies including analytics for ROI, budget distribution, and prioritization. Over 1,200 embedded website links will direct you to raw data, additional market research, and other resources." -- Publisher |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (315 pages). |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781577833154 |
| ISSN: | 2472-4920 |