On trend : the business of forecasting the future /

Bibliographic Details
Main Author:	Powers, Devon (Author)
Format:	eBook
Language:	English
Published:	Urbana : University of Illinois Press, [2019]
Subjects:	Consumer behavior > Forecasting. New products. Consumers > Research. Business forecasting. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780252051739 0252051734