Discovering public relations : an introduction to creative and strategic practices /
"The only textbook built entirely around the guidelines in the 2018 "Commission for Public Relations Education" report, Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Kar...
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| Format: | Book |
| Language: | English |
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Thousand Oaks, California :
SAGE Publications, Inc.,
[2021]
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| Edition: | First edition. |
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| Summary: | "The only textbook built entirely around the guidelines in the 2018 "Commission for Public Relations Education" report, Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can't create success, Freberg shows students how to use choose and implement evidence-based practices to guide their strategic campaigns. This first edition of Discovering Public Relations transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns"-- |
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| Physical Description: | xxix, 367 pages : chiefly color illustrations ; 26 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781544355375 1544355378 |