Social media law for business : a practical guide for using Facebook, Twitter, Google+, and blogs without stepping on legal land mines /
Social media is where your customers are--so it is where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, this book reveals your legal r...
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| Format: | Book |
| Language: | English |
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New York :
McGraw-Hill Education,
[2015]
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| Summary: | Social media is where your customers are--so it is where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, this book reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to: Create a social media policy for your business ; Recruit, hire, and fire through social media ; Share content without getting sued ; Blog and run contests ; Draft disclosure requirements in digital advertising "Glen Gilmore stands alone as the authority on social media law. This book should become a ready reference for business leaders and digital marketers. |
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| Physical Description: | viii, 262 pages ; 23 cm |
| Bibliography: | Includes bibliographical references (pages 245-254) and index. |
| ISBN: | 9780071799607 0071799605 |