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Changing the game : my career in collegiate sports marketing /

Bibliographic Details
Main Authors: Host, Jim, 1937- (Author), Moyen, Eric A., 1974- (Author)
Format: eBook
Language:English
Published: Lexington, Kentucky : The University Press of Kentucky, [2020]
Subjects:
Host, Jim, > 1937-
Sports > United States > Marketing.
Radio broadcasting of sports > United States.
Television broadcasting of sports > United States.
College sports > Economic aspects > United States.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Description based on print version record.
Includes bibliographical references and index.
Electronic resource.
Physical Description:1 online resource.
ISBN:9780813179575 (electronic bk.)
0813179572 (electronic bk.)