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Fundamental theories of business communication : laying a foundation for the field /

Bibliographic Details
Main Authors: Mayfield, Milton (Author), Mayfield, Jacqueline R. (Author), Walker, Robyn (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: Cham, Switzerland : Palgrave Macmillan, [2020]
Series:New perspectives in organizational communication.
Subjects:
Business communication.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • 1. Introduction
  • 2. How We Selected the Theories
  • 3. A Typology of Business Communication Theories
  • 4. Theory Classifications
  • 5. Channels and Barriers
  • 6. Cultural Characteristics and Influences
  • 7. Flows and Patterns
  • 8. Meaning-Making and Discovery
  • 9. Motivation and Persuasion
  • 10. Organizational Structures
  • 11 Reasons and Representations
  • 12. Emerging and Noteworthy Theories
  • 13. Theory Traditions and Influences
  • 14. Why We Need Business Communication Theories
  • 15. Conclusion and Future Development
  • 16. Recommended Readings.