Touch : building your brand in the experience economy /

Bibliographic Details

Main Author:	Dietzel, Jörg, 1961- (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	Singapore : Marshall Cavendish Business, [2020]
Subjects:	Branding (Marketing) Advertising. Communication in marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book