Innovation in branding and advertising communication /

Bibliographic Details

Corporate Author:	Taylor & Francis
Other Authors:	Mas Manchón, Lluís (Editor)
Format:	eBook
Language:	English
Published:	New York : Routledge, 2021.
Series:	Routledge research in communication studies.
Subjects:	Communication in marketing. Branding (Marketing) Brand name products. Advertising. Electronic books.
Online Access:	Connect to the full text of this electronic book