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Divining desire : focus groups and the culture of consultation /

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Bibliographic Details
Main Author: Featherstone, Liza (Author)
Corporate Author: JSTOR (Organization)
Format: eBook
Language:English
Published: New York : OR Books, [2017]
Subjects:
Focus groups > United States > History.
Focus groups > Social aspects > United States.
Consumer panels > United States > History.
Marketing research > United States > History.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references (pages 257-291) and index.
ISBN:9781682191071
1682191079
9781944869557
1944869557