Integrated Marketing Communications in Risk and Crisis Contexts : a Culture-Centered Approach /

Bibliographic Details

Main Authors:	Littlefield, Robert S., Sellnow, Deanna D. (Author), Sellnow, Timothy L. (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	Lanham, Maryland : Lexington Books, [2021]
Series:	Integrated marketing communication (Lanham, Md.)
Subjects:	Communication in marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book