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mods: Art and merchandise in Keith Haring's Pop Shop Raffel, Amy creator author. text bibliography Criticism, interpretation, etc. nyu 2021 2021 monographic eng print xii, 248 pages : illustrations (black and white) ; 26 cm. "This book uses the Pop Shop, a previously overlooked enterprise, and artist merchandising to reconsider the significance and legacy of Haring's career as a whole, especially his career long pursuit of populism. Keith Haring developed an alternative approach to both the marketing and the social efficacy of art: he controlled the sales and distribution of his merchandise, while also promulgating his belief in accessibility and community activism. He proved that mass produced objects can be used as a strategy to form a community and create social change. Furthermore, looking beyond the eighties into the 1990s and 2000s, Haring and his shop prefigured artists' emerging, self-aware involvement with the mass media, and the art world's growing dependence on marketing and commercialism. The book will be of interest to scholars working in art history, consumer culture, cultural studies, media studies, and market studies. The book will be of interest to scholars or students studying art history, consumer culture, cultural studies, media studies, or market studies, as well as anyone with a curiosity of Haring and his work, the 1980s art scene in New York, the East Village, street art, art activism, and art merchandising"-- Amy Raffel. Includes bibliographical references and index. Haring, Keith Criticism and interpretation Pop Shop (Retail store) Haring, Keith Artists and community Art, Modern 20th century Economic aspects Art, Modern Economic aspects Artists and community 1900-1999 fast N6537.H348 R34 2021 700.1/03 Art and merchandise in Keith Haring's Pop Shop Raffel, Amy. New York : Routledge, 2021 (DLC) 2020031062 Routledge advances in art and visual studies 9780367858735 0367858738 9781003015437 9781000286960 9781000286946 9781000286953 2020031061 pda,prin…