PR women with influence : breaking through the ethical and leadership challenges /

"This original scholarly book, PR Women with Influence: Breaking through the Ethical and Leadership Challenges, makes a unique and timely contribution by exploring how women in public relations navigate through attitudinal, structural and social barriers in advancing their leadership roles. The...

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Bibliographic Details
Main Authors: Meng, Juan, 1979- (Author), Neill, Marlene S. (Author)
Format: Book
Language:English
Published: New York, NY : Peter Lang Publishing, Inc., [2021]
Series:AEJMC-Peter Lang scholarsourcing series ; v. 6.
Subjects:
Description
Summary:"This original scholarly book, PR Women with Influence: Breaking through the Ethical and Leadership Challenges, makes a unique and timely contribution by exploring how women in public relations navigate through attitudinal, structural and social barriers in advancing their leadership roles. The book is thoroughly grounded in rich empirical evidence gained through two phases of a funded research project conducted in the field. Phase I involves 51 in-depth interviews with current female leaders in public relations and Phase II captures women's perceptions on gender-related barriers in leadership advancement by recruiting a national panel of female public relations professionals. Results presented in this book provide a current and compelling picture of women and leadership in public relations. By emphasizing our discussion on key issues and barriers as related to women in PR and their leadership advancement, we call for real actions and change to develop a constructive ecosystem within the organization to embrace leadership for women in PR. We hope our efforts delivered in this book inspire more research, practice and teaching of gender-related leadership knowledge in public relations to develop better leaders for a diverse and inclusive profession. This book is suitable for different groups of audiences both nationally and globally given its sharp topic focus, wealth of empirical data, and relevance of the topic in today's public relations profession. Such audiences include but are not limited to public relations scholars, educators and professionals, both leaders and emerging leaders, men and women, young professionals, women of color, and public relations majors. This book is appropriate for senior-level undergraduate and graduate courses in public relations and communication management to facilitate critical thinking, leadership development, and gender-related topic discussion"--
Item Description:"The AEJMC-Peter Lang scholarsourcing series is part of the Peter Lang media and communication list."
Physical Description:xx, 218 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781433165146
1433165147
9781433165108
1433165104