Hospitality marketing and consumer behavior : creating memorable experiences /
| Corporate Author: | |
|---|---|
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Oakville, ON ; Waretown, NJ, USA :
AAP, Apple Academic Press,
[2017]
|
| Series: | Advances in hospitality and tourism book series.
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Consumer experiences : an introduction / Vinnie Jauhari
- Creating memorable consumer experiences : insights from the hospitality and tourism industry / Navdeep Kaur Kular
- Creating memorable experiences : lessons from the world's top 10 hotels / Halimin Herjanto and Sanjaya S. Gaur
- Dimensional analysis of customer experience in the civil aviation sector / Vinay Chauhan and Deepak Manhas
- Dimensions of retail service convenience in emerging market settings : a qualitative investigation / Shaphali Gupta and Dinesh Sharma
- Assessing quality of food, service and customer experience at a restaurant : the case of a student-run restaurant in the USA / Bharath M. Josiam, Rosa Malave, Charles Foster, and Watson Baldwin
- An exploratory study of competencies required to cocreate memorable customer experiences in the hospitality industry / Sonia Bharwani and Vinnie Jauhari
- Exploration of service quality factors in the restaurant industry : a study of selected restaurants in the New Delhi region / Gaurav Tripathi and Kartik Dave
- Consumer behaviour in restaurants : assessing the importance of restaurant attributes in consumer patronage and willingness to pay / H.G. Parsa, Kirti Dutta, and David Njite
- Driving value through pricing : strategies adopted by managers in price-sensitive and fierce competitive markets / Anjana Singh and Kamal Manaktola
- Managing technologies for consumer engagement / Parul Wasan
- Social media and engaging with consumers in the hospitality sector / Navdeep Kaur Kular
- Heritage hotels in India : offering unique experiences to customers with sustainable practices as a differentiator / Parul G Munjal and Sandeep Munjal.