Hospitality marketing and consumer behavior : creating memorable experiences /

The Routledge companion to consumer behavior /
Published: (2017)

Marketing tourism and hospitality : concepts and cases /
by: George, Richard
Published: (2021)

How consumers decide /
Published: (2008)

The soul of the new consumer : authenticity -- what we buy and why in the new economy /
by: Lewis, David, 1942-
Published: (2000)

Methods in consumer research.
Published: (2018)

Consumer value : a framework for analysis and research /
Published: (2002)

Global observations of the influence of culture on consumer buying behavior /
Published: (2017)

Advertising, brands and consumer behaviour : the Indian context /
by: Ramesh Kumar, S., et al.
Published: (2020)

Consumer social values /
Published: (2019)

Methods in consumer research.
Published: (2018)

Emotional, sensory, and social dimensions of consumer buying behavior /
Published: (2020)

The customer journey, event experiences, and engagement.
Published: (2013)

Young consumer behaviour : a research companion /
Published: (2018)

Handbook of research methods in consumer psychology /
Published: (2019)

Mobile marketing channel : online consumer behavior /
by: Shareef, Mahmud Akhter, 1966-, et al.
Published: (2016)

Consumer behaviour in tourism /
by: Horner, Susan, et al.
Published: (2016)

Understanding the hospitality consumer /
by: Williams, Alistair
Published: (2002)

Influencing behavior.
Published: (2016)

Understanding consumer decision making : the means-end approach to marketing and advertising strategy /
Published: (2000)

Consumer behaviour and the arts : a marketing perspective /
by: Colbert, François, et al.
Published: (2021)

Analyzing the strategic role of neuromarketing and consumer neuroscience /
Published: (2020)

Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management /
by: Rajagopal, 1957-
Published: (2018)

Higher education consumer choice /
by: Hemsley-Brown, Jane, 1950-, et al.
Published: (2015)

Marketing to Millennials /
by: Fromm, Jeff, et al.
Published: (2013)

Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research /
by: Bridger, Darren
Published: (2015)

Marketing manipulation : a consumer's survival manual /
by: Kamins, Michael A.
Published: (2019)

Consumer behaviour and analytics /
by: Smith, Andrew, 1967 March 27-
Published: (2020)

Hospitality management and digital transformation : balancing efficiency, agility and guest experience in the era of disruption /
by: Busulwa, Richard, 1980-, et al.
Published: (2020)

Hedonism, Utilitarianism, and Consumer Behavior : Exploring the Consequences of Customer Orientation /
by: Scarpi, Daniele
Published: (2020)

Drucker on Marketing : Lessons from the World's Most Influential Business Thinker /
by: Cohen, William
Published: (2012)

Context and cognition in consumer psychology : how perception and emotion guide action /
by: Foxall, G. R.
Published: (2018)

Manager's Guide to Online Marketing /
by: Weaver, Jason
Published: (2013)

The why of consumption : contemporary perspectives on consumer motives, goals, and desires /
Published: (2003)

Behavioral economics : the basics /
by: Corr, Philip J., et al.
Published: (2019)

Consumer-driven demand and operations management models : a systematic study of information-technology-enabled sales mechanisms /
Published: (2009)

Socio-economic perspectives on consumer engagement and buying behavior /
Published: (2017)