http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Hospitality marketing and consumer behavior
Consumer experiences : an introduction / Vinnie Jauhari -- Creating memorable consumer experiences : insights from the hospitality and tourism industry / Navdeep Kaur Kular -- Creating memorable experiences : lessons from the world's top 10 hotels / Halimin Herjanto and Sanjaya S. Gaur -- Dimensional analysis of customer experience in the civil aviation sector / Vinay Chauhan and Deepak Manhas -- Dimensions of retail service convenience in emerging market settings : a qualitative investigation / Shaphali Gupta and Dinesh Sharma -- Assessing quality of food, service and customer experience at a restaurant : the case of a student-run restaurant in the USA / Bharath M. Josiam, Rosa Malave, Charles Foster, and Watson Baldwin -- An exploratory study of competencies required to cocreate memorable customer experiences in the hospitality industry / Sonia Bharwani and Vinnie Jauhari -- Exploration of service quality factors in the restaurant industry : a study of selected restaurants in the New Delhi region / Gaurav Tripathi and Kartik Dave -- Consumer behaviour in restaurants : assessing the importance of restaurant attributes in consumer patronage and willingness to pay / H.G. Parsa, Kirti Dutta, and David Njite -- Driving value through pricing : strategies adopted by managers in price-sensitive and fierce competitive markets / Anjana Singh and Kamal Manaktola -- Managing technologies for consumer engagement / Parul Wasan -- Social media and engaging with consumers in the hospitality sector / Navdeep Kaur Kular -- Heritage hotels in India : offering unique experiences to customers with sustainable practices as a differentiator / Parul G Munjal and Sandeep Munjal.
Includes bibliographical references and index.
Toronto ; Waretown, NJ, USA : Apple Academic Press, 2017
Advances in hospitality and tourism book series