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Marketing and Smart Technologies : Proceedings of ICMarkTech 2019 /

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia and Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cuttin...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Rocha, Álvaro (Editor), Reis, José Luís (Editor), Peter, Marc K. (Editor), Bogdanović, Zorica (Editor)
Format: eBook
Language:English
Published: Singapore : Springer Singapore : Imprint: Springer, 2020.
Edition:1st ed. 2020.
Series:Smart Innovation, Systems and Technologies, 167
Subjects:
Computational intelligence.
Artificial intelligence.
Engineering-Data processing.
Data mining.
Computational Intelligence.
Artificial Intelligence.
Data Engineering.
Data Mining and Knowledge Discovery.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia and Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. .
Physical Description:1 online resource (XXVI, 458 pages 91 illustrations, 63 illustrations in color.)
ISBN:9789811515644
ISSN:2190-3026 ;
DOI:10.1007/978-981-15-1564-4