Innovations in magazine publishing /

This book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive. Innovations in Magazine Publishing explores the key issues that publishers and editors have had to grapple with in recent years and demonstrates how they h...

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Bibliographic Details
Other Authors:	Das, Simon (Editor), Stam, David, 1953- (Editor), Blake, Andrew, 1955- (Editor)
Format:	Book
Language:	English
Published:	London ; New York : Routledge, [2021].
Subjects:	Periodicals > Publishing > Great Britain > History > 21st century. Periodicals > Publishing > Great Britain > Management. Periodicals > Publishing > Economic aspects.

Table of Contents:

Magazine publishing innovation: The drivers and implications of technology / Simon Das
A short history of British consumer magazine publishing / Christine Stam
UK magazine publishing: innovation as necessity / David Stam
Managing innovation: the 3 Ps of creativity and commercialisation / Simon Das
The advertising revolution: past, present and future / Helen Powell
Magazine publishing in a global world / Andrew Blake
Diversity in magazines: time to turn over a new leaf? / Andrew Blake and Simon Das
Independent thinking / David Stam.