APA (7th ed.) Citation

IGI Global Online & Singh, S. (2021). Adoption and implementation of AI in customer relationship management. Business Science Reference (an imprint of IGI Global). https://doi.org/10.4018/978-1-7998-7959-6

Chicago Style (17th ed.) Citation

IGI Global Online and Surabhi Singh. Adoption and Implementation of AI in Customer Relationship Management. Hershey, PA: Business Science Reference (an imprint of IGI Global), 2021. https://doi.org/10.4018/978-1-7998-7959-6.

MLA (9th ed.) Citation

IGI Global Online and Surabhi Singh. Adoption and Implementation of AI in Customer Relationship Management. Business Science Reference (an imprint of IGI Global), 2021. https://doi.org/10.4018/978-1-7998-7959-6.